A dealer loader item is an in-store display piece that is used to attract the attention of consumers. An example of a dealer loader would be a branded snowboard that sits at the end of the isle in a supermarket. This item is intended to stand out from the manilla branding that clutters storefronts and it goes a long way in conveying a fun and creative side to a brand. As most all beverages started on the basis of a unique story brewed with passion, dealer loader items are a tremendous channel to put that story on display and ensure that consumers see more than simply a label on a bottle, think of dealer loader items as an opportunity to tell your story.